In these trying times, many investors are relying on trained professionals to help them understand the markets and stay committed to their long-term goals. While gender should not determine the quality of financial advice, it is noteworthy that eight out of 10 people giving the advice are men.
Our new societal and economic pressures create a greater sense of urgency for many financial decisions: assessing investment risk tolerance, retirement timelines, college funding, and healthcare costs. Now more than ever, people need financial “helpers.” By increasing the number of female advisors, a greater number of clients can benefit from the unique perspectives and life experiences women bring to help people navigate critical financial decisions. The “Great Lockdown” could be an opportunity and rallying cry to challenge more women to step into an advisory career.
In this article, Milliman’s Sheila Jelinek, Suzanne Norman, and Michelle Richter explain what makes an ideal financial advisor, whether women are better investors, and the business opportunity for female financial advisors.