Tag Archives: total rewards statements

Enhancing total rewards program engagement and value proposition

A large Milliman client with approximately 30,000 employees operates under a number of distinct brands. The majority of these employees work in the field, spread across the country in numerous regional centers.

The client is committed to a set of core values and a culture of engagement, yet the multiple brands and scattered geography were making it difficult to create a cohesive culture. Despite the organization’s ongoing investment in a solid package of employee programs, services, and opportunities, employees were not understanding and valuing the programs offered—their overall total rewards. In fact, many benefit programs were languishing.

The client approached the firm looking for a solution. The client’s primary goals were to:

• Maximize the return on the considerable investment the organization was making in employee programs and boost awareness of, appreciation for, and participation in key benefit programs.
• Increase employee engagement and, over time, build trust, influence attraction, motivation, and retention efforts, and improve productivity.

To read more about how Milliman helped this organization meets its goals, read Sharon Stocker’s case study.

The case for total rewards statements

Bentz-JulieAccording to the Center for American Progress (CAP), it costs nearly $10,000 to replace an employee earning $50,000. For upper management employees, the cost can be 10 to 20 times higher. Then consider the impact of the Patient Protection and Affordable Care Act (ACA) on employee retention. With health coverage available to all and preexisting conditions no longer applicable, employees have more freedom than ever to change jobs. This is why it is so critical to have effective employee retention and attraction strategies in place. One of those strategies is to effectively communicate the value of the benefits you offer via a total rewards statement.

Whether regularly produced in print or hosted online, this statement gives employees a snapshot of their total rewards packages and highlights the value of employer-paid benefits. Without these statements, employees are less likely to be aware of the full value you offer as an employer. This can potentially lead to low morale, dissatisfaction, and, at its worst, departure for an organization that appears to have a better benefits package or that pays an extra $5 per hour. Consider some of the following benefits as well.

Employee engagement. When you provide information about the investment you’re making in your employee through employer-sponsored benefits, you are also showing employees that you value them. Employees who feel valued are more engaged. And as you’re likely aware, the more engaged an employee is, the more committed he or she is to your organization. Online total rewards statements are particularly effective in driving engagement. They allow you to make regular content updates, such as quarterly commission payments, merit increases, or adding new hires throughout the year. In addition, employees can view archived statements and link directly to benefits providers for more information or to make changes in their benefits.

Cost reduction. A total rewards statement is an inexpensive way to interact with employees about their benefits. It makes providing information as simple as sending an employee a printed statement or accessing the information at the click of a mouse. Online statements can reduce costs even more because they eliminate printing and mailing costs that are associated with print-only statements.

Streamlined simplicity. You want your employees to know about the valuable benefits you offer, but expecting employees to proactively seek that information is simply not realistic. The total rewards statement allows you to streamline all this information in one regularly provided document or in one online destination. An effective statement visually demonstrates an employee’s personal total rewards package of compensation plus employer-paid benefits. Your employees may be surprised at how much their benefits add to their personal bottom lines. And that’s a powerful message.

With another open enrollment around the corner, new disclosures required under the ACA, and a competitive job market, your employees are likely paying closer attention to the benefits you offer. Now is the time to beef up your benefit communication efforts and make certain that your employees understand their options and the actual costs.

Transparency and total compensation

With the W-2 reporting requirement to disclose the amount both employee and employer spend on healthcare costs beginning in January 2013, as well as recent fee disclosure requirements for defined contribution plans, benefit cost information for employees is becoming more and more accessible and transparent. Yet, in a time when 40% of employees don’t know the cost of their health insurance (LIMRA, 2011), it begs the question: Are companies doing enough to take advantage of a consistent and deliberate communications strategy?

With customized tools, such as total reward statements, organizations are able to present benefit information beyond the requirements for W-2 reporting, and weave together a sum of all total reward parts—how pay, rewards, and recognition, traditional and nontraditional benefits alike (such as flex time), support each employee. Personalized messages can be targeted to specific groups within a company, such as employee types (field, management, administration, executive), generational types (Gen X, Gen Y, Baby Boomers), or locations, or to employees who don’t participate in the defined contribution plan or the wellness plan. Milliman’s employee communication consultants find that organizations have stronger control over total compensation costs, as well as more flexibility to respond to changes in the market and within the organization itself, after implementation of total compensation strategies.

These strategies increase an employee’s access to more relevant and personalized information. They also act as a potential tool to attract, retain, and motivate employees, which couldn’t be more timely for human resources departments. Recently, attendees and panelists at Milliman’s 2012 Compensation Breakfast in Seattle shared that retention of key employees remains one of their biggest challenges, if not indeed their biggest. A strategy of total compensation will help current employees see the value that not only includes total pay, but also being part of an organization’s mission, goals, values, and culture.